Fashion e-commerce · India
Éclatique
A fashion label selling shirts, jackets and jewellery to customers across India.
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- Client
- Éclatique
- Type
- Fashion e-commerce
- Location
- India
- Built with
- Next.js, React, Schema.org, nginx
- My role
- Design and development
The brief
Éclatique is an Indian label for men’s and women’s clothing and playful jewellery, with the motto “Choose the unordinary”. It needed a shop as considered as its clothes, and one that handles everything an Indian online store must: prepaid payments, a free-delivery threshold, returns and order tracking.
The approach
The shop stays out of the clothes’ way: a calm product grid, prices with the saving spelled out, honest sold-out and low-stock labels, and a cart that slides in beside the page instead of taking you away from it. Reels of real outfits sit between the collections, and a style journal gives search engines something worth ranking.
What I built
- The complete store: twelve collections for men and women, search, sorting and sale prices
- Product pages with stock levels, details and care, delivery and returns, and related pieces
- Prepaid checkout with UPI, RuPay and cards, and free delivery above a set amount
- Order tracking with an order ID and email address
- Product data for Google search and a style journal on the brand story page
Lighthouse today
| Accessibility | Best practices | SEO |
|---|---|---|
| 91 | 96 | 100 |
Measured with Lighthouse 12 · mobile on 29 September 2026. Performance is measured too, but not published here yet.